What Is Your Brand?

Your Brand

Your brand is key to your success, whether you realize it or not. No, you don’t have to be an Instagram influencer or YouTube powerhouse, but you do have to carefully curate your professional identity and image in all of its incarnations. Read on for Amy Goldstein’s take, and know that if you handle yourself well, recruiters and jobs will come to you.

“Do you think of yourself as a brand?  You should! It is time to recognize that we need to be strategic and thoughtful about how we present ourselves. What is a “personal brand”?…It is your story.  Your reputation.  Jeff Bezos, Amazon’s founder, has said “your brand is what people say about you when you are not in the room.”  People are going to form opinions about you whether you put in the effort to guide them or not.  Put in the effort.  Your career is long and many things will not be in your control.  How you are perceived is something you can influence.”

Read: What Is Your Brand? At Grayson Allen, Inc.

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