Diversity, pricing and conflicts all factor in – the search is often not as simple as in-house counsel would hope:
“Now more than ever, the relationship between inhouse and outside counsel is dynamic and complicated. ‘Looking for new firms now is sometimes a challenge, because everyone is either representing us in a case or suing us in a case,’ said Google’s Jim Sherwood. But, the ever quickening pace of innovation does mean that companies like Google keep one eye on outside practitioners. ”
Read: What in-house look for in outside counsel | Managing Intellectual Property