A recent World Intellectual Property Organization (WIPO) report points out what many already know too well – domain name cybersquatting is still a significant risk to companies and the pernicious cybersquatters are only getting more savvy. Marc Trachtenberg of Ladas & Parry LLP provides a review of recent developments and also gives useful suggestions for reducing the risks – some of the suggestions include the following (Marc provides full details in the article):
- Perform a domain audit
- Register Available Domains
- Subscribe to a Domain Watch Service
- Create an Enforcement Strategy
- Have your trademarks removed from use as keywords by the major online advertising providers
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