Backstory on the Fig Newton - Fig Newmans license
- Posted by Geoff Gussis on May 3rd, 2007
- Filed in Intellectual Property
Despite the fact that the in-house lawyers were dodged, the story of the “Fig Newmans” license is a good one. Sort of gives you an intellectual property “warm fuzzy”.
tmbrandingcap.com: Backstory on the Fig Newton - Fig Newmans license
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May 3rd, 2007 at 8:32 am
Geoffrey, thanks for the post.