Yahoo Finance now offers you the ability to track a company of your choosing through RSS. Simply type in a stock ticker symbol into the box on the page and they will provide an RSS link that you can use to subscribe to a news feed about the company in your news aggregator of choice (e.g., BlogLines, Awasu, etc.). A feed for Apple Computer would look like this:
http://finance.yahoo.com/rss/headline?s=aapl
Have fun!
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